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Phool (named after Hindi for ‘flower’) was selected as one of the Transforming Lives Awards winners back in 2019. Phool was selected for its groundbreaking
business model, recycling temple flowers into environmentally friendly incense products. Phool employs mainly women from disadvantaged backgrounds, providing them with stable employment and opportunities for training and development.
In January 2025, Suresh Mistry, Head of Sustainability, visited Phool to catch up with the team on developments in the business over the past year, as well as to conduct another consumer panel with the flowercycling team. Please find the report following his visit.
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