The Alquity Virtuous Circle business model directly connects our Transforming Lives programmes to our investment process to benefit our investors. Consumer panels with the beneficiaries of these programmes are embedded within our market research activity. As well as creating tangible and positive impact by supporting extraordinary organisations which create employment and help to protect the environment, this gives us direct insight into the consumer patterns of an under-researched but significant portion of the population. These consumer panels inform our investment strategy and we view them as a key differentiator in our research process. They allow us to ascertain what is really happening on-the-ground in the countries where we invest, deepening our understanding of the opportunities and risks beyond that available to our peers.
To illustrate this, please find three short summaries of meetings that our fund managers have held with our project beneficiaries in Brazil, India and Vietnam.